SEARCH ENGINE OPTIMIZATION
THE NEW MATH OF GETTING TO THE FIRST PAGE OF GOOGLE
… and more importantly, staying there.
8.5B
Google Searches Per Day
75%
of Users Never Go Past Page One
27.6%
Click-Through Rate of First Organic Result
“I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…”
Director
Eastside Speech Solutions
CONTACT US TODAY FOR A NO-PITCH CONSULT
OUR PARTNERS
SEO IS NOT WHAT IT USED TO BE
SEARCH ENGINE OPTIMIZATION (SEO)
When Google started indexing the web in 1998 all you needed to get first-page rankings was to be in the right place at the right time. Even 15 years ago, we all knew of someone who got first-page ranking by scattering keywords without any thought.
Then the bar started to rise. You couldn’t get on the first page by accident anymore. The rewards went to the websites that tried a bit harder; maybe they tacked on some blogposts mirroring popular
search terms.
As Google squeezed harder, gurus popped up in a dizzying array of flavors. They advised their students to give free information to anyone who might be grateful enough to click “like” or retweet a link. Publish till it hurts, they said. And they made millions of dollars
selling courses on how to become a content factory.
Meanwhile, the real experts — the ones at Google — were watching.
GET STARTED“I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual”
Martin Roschach
Director Reach for Life Health
HERE’S WHAT WE CAN DO TO
INCREASE YOUR
ORGANIC RANKINGS
- Helped over 1,812 International businesses secure first-page rankings in Google
- 79% of our clients have more than 400 non-branded keywords ranked on the first page.
- Our SEO work has generated over $130 million in extra-yearly revenue through Google organic rankings.
IF YOU’VE WORKED WITH AN SEO AGENCY BEFORE, YOU’LL KNOW THOSE RESULTS ARE DIFFERENT.
You might not recognize the way we work, either…
Our clients keep working with us because we’re getting results, not because of the paperwork. Knowing you can leave at any time keeps us accountable and you happy.
You won’t get fast-talking salespeople when you call us. You get consultants and a no-charge, no-obligation technical audit that could save you thousands of dollars
on its own. Why do we do this at great cost to ourselves? Because we don’t think it’s fair to quote you without learning what you actually need. From the moment you
put us in your corner, it’s about action, not a month of “learning”.
The speed with which Google makes changes has increased so rapidly that 99% of businesses don’t keep up. And of those changes are almost all technical, not to do with keywords, headlines and blogposts. You need technical specialists if you want to be in the game.
We don’t like to say no to business, but we will. If we don’t think SEO is right for you or that we won’t be able to get results for you, we’ll tell you.
We’ll get you ranking for a set of keywords then go back and start with a new set. And we’ll repeat that indefinitely rather than choose some arbitrary number of keywords that we’ll work on for you.
Our monthly fee is flat, so as you climb the rankings, the cost of acquisition for new leads is falling even though your website is becoming more valuable.
The foundation of Google ranking is domain authority (DA). The more authority Google thinks your domain has, the greater your chances of getting first-page rankings. All our packages are designed not just to get you ranking for keywords but to improve your DA, which makes it
easier for you to rank for other keywords in the future.
ENTER THE ENGINEERS
Google’s experts aren’t “gurus”, “ninjas” or “mavens” — they’re engineers. They deal in hard numbers and they rarely speak publicly.
And when they saw their users facing down an avalanche of mediocre content, they fought back the way engineers do. They dug even deeper into the numbers. They recalibrated the algorithm to account for fainter and fainter statistical signals that one webpage was more valuable than another.
Sometimes Google’s mathematicians make headlines with their calculations. Their changes to the algorithm are like earthquakes that wipe thousand-page websites from the face of the internet overnight. Those changes can keep a guru on the speaking circuit for a couple of years.
The other 9,999-odd changes every year are as closely guarded as nuclear launch codes, visible only to those who know how to look. Skilled operators can ride these almost undetectable shockwaves to a first-page ranking. But by the time any guru is talking about them, Google is thousands of evolutions ahead.
HE’S NOT A GURU
MEET ANISH.
Anish is one of our founders. Like Google’s engineers, he’s an expert in math and statistics.
Anish heads up our Technical Operations Department globally. His team includes a full-time researcher who has only two jobs. Both of them painstaking.
First, he combs through the thousands of blogposts and articles that are published about SEO. His job is to sift through the hype, speculation, and just-plain-wrong to find the tiny clues to real changes.
Second, he compares the SEO results all our clients are having against the patterns predicted by our proprietary dataset. The dataset is an irreplaceable trove of complex statistical data collected through more than a decade of optimizing sites for more than 1,600 clients.
By comparing real-world performance against our complex model, our researcher is listening for the tiniest anomalies in performance. These coded signals tell him there has been a change in the algorithm.
That’s when the real math starts. Our mathematicians and technical specialists develop a hypothesis about what these signals mean. They experiment to confirm the change to a statistical certainty. They test to see if the change is significant enough to be deployed to all our active clients. And if it is, they add to the various checks we perform for our clients every month.
Some of the web developers we work with actually change the way they build websites every six months, so their clients get the maximum benefit of the hidden SEO changes our team detects and documents.
Want to see how we stack up?
BOOK A FREE NO-PITCH CONSULTATION“By comparing real-world performance against our complex model, our researcher is listening for the tiniest anomalies in performance. These coded signals tell him there has been a change in the algorithm.”
Anish Aryal
Digital Spotlight Founder
SOUNDS LIKE A LOT OF TROUBLE.
WHY DON’T I JUST PAY FOR GOOGLE ADS?
Only 30% of searchers will click on an ad. That means 70% of searchers will click through to a website that shows up organically.
The Organic Search Bump
Sure, Google isn’t the only source of leads for a business, but it’s the best source of people actively searching for your product or service right.
The Google Halo
Ranking in Google search also puts a halo over your brand. If Google thinks you deserve to be on the first page of result for organic search for all the keywords a potential customer would type into Google, they’ll think you’re the #1 brand.
Take Oxygen from the Competition
Ranking for many variations of relevant keywords in Google squeezes out your competition. Buyers might never even hear them.
WANT TO SEE HOW
WE STACK UP?
BOOK A FREE NO-PITCH CONSULTATION
– no Fluff, real insights to increase your sales
HEAR FROM OUR CLIENTS
REAL-WORLD EXAMPLES
The best question you can ask an SEO company is what they’re doing right now for someone in a similar position to yours. Call us and we’ll give you plenty of relevant examples like these…
A Medical Training Company
Within two months of starting our optimization, they secured number-one positions for their main keyword in their city. Today, they have seventy-three first-page rankings. Now, Google makes up a significant portion of their total new business revenue at an incredible ROI.
Online Fashion Retailer
The company was experiencing growth in all offline forms of marketing but their organic traffic was suffering. Within nine months, we helped generate an extra $800,000 in sales with a #1 ranking on a highly popular (and profitable) item.
THE LATEST BLOGS
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September 10, 2024 Anish Aryal
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September 10, 2024 Ash Aryal
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July 3, 2024 Anish Aryal
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June 27, 2024 Anish Aryal
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June 27, 2024 Ash Aryal
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June 27, 2024 Anish Aryal
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June 27, 2024 Anish Aryal
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June 17, 2024 Ash Aryal
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May 11, 2020 Anish Aryal
BOOK A STRATEGY SESSION
DOMINATE YOUR DIGITAL SPACE
We use a data-driven approach to digital advertising, working only with surgeons we can truly help. Book a free consultation to see if our strategies fit your practice.
CALL US :
“Ash and his team are terrific. I was with another web company that essentially wanted to keep me hostage to their service. Ash and his team literally moved my site to their servers in one night.”
Mark P. Solomon.
MD FACS