GOOGLE SEARCH
GOOGLE ADS AGENCIES CAN BE EXPENSIVE AND INEFFECTIVE.
Discovering an exceptional one can be challenging; here’s how to identify the perfect match for your needs.
8.5B
Google Searches Per Day
65%
of People Click a Google Ad When Ready to Buy
3.5x
Median Return on Ad Spend with Google Ads
“I was never the least bit skeptical to work with Ash and Digital Spotlight. Ash from the getgo seemed more knowledgeable and found errors that my previous company had done that put me at a disadvantage.
Richard A. Zoumalan, M.D.
Facial Plastic & Reconstructive Surgery
CONTACT US TODAY FOR A NO-PITCH CONSULT
OUR PARTNERS
PERFORMANCE-FIRST, NOT PITCH-FIRST
BUILT BY ANALYSTS, NOT SALESPEOPLE
GLOBAL GOOGLE ADS LEADER
We’re one of the top Google Ads Premier Partners worldwide, trusted to manage campaigns at the highest level.
AWARD-WINNING GROWTH
Ranked multiple years in Deloitte’s Fast 500 list, we’ve proven our ability to scale quickly and deliver results.
BUILT BY STATISTICIANS, NOT SALESPEOPLE
Our founders come from data and analytics—not sales—just like the engineers who built Google Ads.
THE REAL TEST? YOU!
The only way to know if an agency is worth it is to test them. We’re ready. The question is: are you?
THIS FIVE-MINUTE TEST
GUARANTEES YOU WON’T WASTE A DOLLAR ON GOOGLE ADS
The good news is that you can increase your odds of picking the right agency before you waste a dollar. We’ve designed two tests based on our 15 years of managing millions of dollars in adspend every month for over 2000 clients.
If you’re serious about getting more high-converting clicks at the lowest cost per acquisition, it’s worth spending five minutes finding out how to put a potential Google Ads agency to the test.
OR JUST CONTACT US“High-converting websites result from precision-targeted traffic landing on perfectly calibrated copywriting. As copywriters, we trust Digital Spotlight to deliver exactly the right traffic to our pages. That’s why I use them for my own website and recommend them to my very happy clients.”
Steven Lewis
Taleist
HOW TO CHOOSE A GOOGLE ADS AGENCY #1:
SIMPLE QUESTIONS REQUIRE SIMPLE ANSWERS
In the first test, all you have to do is ask your Google Ads agency these questions.
(How do you know if they’re giving you the right answers? They’re simple questions, so if the answer is baffling, it’s not a good sign.)
To make things even easier for you, we’ve included the best possible answer for you to measure against.
What successes have you found competitively?
Best possible answer: “Right now, we’re getting. . .” (It doesn’t matter what an agency was doing three years ago; it’s today you’re interested in.)
Do you guarantee your results?
Best possible answer: “No, there are too many variables in every campaign and too many unknowns to make any guarantees. However, we can give you a very specific plan and approach of exactly how we’d go about improving your campaigns once we complete a detailed health check. You take this detailed plan and implement it all yourself and see the improvement in results without us. We want a long-term partnership with you, so we’re not going to start by making inflated promises.”
How long am I locked in for?
Best possible answer: “You’re not locked in at all.” (When you deliver great results month after month, why would you need to lock anyone in?)
WANT TO SEE HOW
WE STACK UP?
BOOK A FREE NO-PITCH CONSULTATION
– no Fluff, real insights to increase your sales
CASE STUDY
A Financial Services Company With Little-To-No Online Presence
They came to us with an average cost per conversion of $38 and stated their goal was $20. We not only beat that in the first month, but delivered leads at 75% below their targeted cost per conversion by month four.
Within four months we achieved a:
- 58% Decrease in cost per acquisition
- 16% Decrease in cost per click
- 700% Increase in conversions
HOW TO CHOOSE A GOOGLE ADS AGENCY #2:
LISTENING BEATS TALKING
Your Google Ads agency is an extension of your marketing department. They can’t do their job if they don’t know all about what your company offers and what it’s trying to achieve. The test here is:
- Does the agency ask you for your objective and how specifically you are measuring success? (If they don’t care what you’re trying to achieve, you’ve got a good idea of what they do care about, and it isn’t you.)
- If they pass the first test, did they start telling you what they would do or did they start asking you more questions? Digital marketing is individual to the company doing the advertising, so an agency needs to ask a lot of questions unless they’re just working on a script designed to get sign-ups (not results.)
Want to see how we stack up?
BOOK A FREE NO-PITCH CONSULTATION“When I spend money on AdWords with Digital Spotlight, I know it will turn into dollars in the bank for me.”
Brenton Tong
Managing Director, Financial Spectrum
PUT US TO THE TEST
Call us and you’ll find we pass those tests.
We can also give you recent examples of how we on average continue to:
- Cut wasted Google Ad spend by an average of 33%
- Increase key lead and sale metrics on average by 83% (and for some clients by as much as 400%)
- Lower average cost per sale by 28%
But that’s not all you should know about us. We’re also committed to…
TOTAL TRANSPARENCY
We run campaigns through your Google Ads account, and Google charges you direct for ad spend. Why is that important?
You can see that every dollar of your advertising budget is going to Google. (Some agencies charge you an unbeatably small management fee but they run your ads through their account, charging you a hefty additional commission for every click.)
You can see exactly how active we are in managing your account by checking the change history log in your account.
If you decide to take over Google Ads yourself or use another agency, everything is there in your account, not locked in ours
FEATURED
Google Premier Partner
We are in Google’s top tier of partnership. Premier status recognizes agencies that have Google-certified staff who:
- manage adspend in the highest monthly range
- have a rapidly growing client base
- consistently have high client-retention rates
Premier status gives us direct access to Google’s best support people to troubleshoot any issues with your account. We also hear first about any new features, so we have the chance to test them for you before anyone else even knows about them. That’s a competitive edge.
CASE STUDY
A High-Ticket Outdoor Goods Company With A $9,000 Average Sale
They were doing AdWords with another agency that couldn’t stop a continually increasing cost per sales figure. (We later found out they were wasting money targeting keywords that were not converting at all.)
Within two months we achieved a:
- 53% Decrease in cost per acquisition
- 20% Improvement in CTR
- 3X Increase in conversions
- 12.5% Decrease in cost per click
THE LATEST BLOGS
-
September 10, 2024 Anish Aryal
-
September 10, 2024 Ash Aryal
-
July 3, 2024 Anish Aryal
-
June 27, 2024 Anish Aryal
-
June 27, 2024 Ash Aryal
-
June 27, 2024 Anish Aryal
-
June 27, 2024 Anish Aryal
-
June 17, 2024 Ash Aryal
-
May 11, 2020 Anish Aryal
BOOK A STRATEGY SESSION
DOMINATE YOUR DIGITAL SPACE
We use a data-driven approach to digital advertising, working only with surgeons we can truly help. Book a free consultation to see if our strategies fit your practice.
CALL US :
“Ash and his team are terrific. I was with another web company that essentially wanted to keep me hostage to their service. Ash and his team literally moved my site to their servers in one night.”
Mark P. Solomon.
MD FACS